COMPETITOR ANALYSIS

The search and representation of products available on the market is a key step in the industrial design process. It is important that our clients are aware of the substitute products already available, so they can properly position their own products. Nieto Studio pays great attention to ensuring that the function and form of the products it develops are not closely tied to any existing products on the market.

One of the first steps in industrial design is thorough market and competitor analysis. This step helps to determine which products are present in the market and how they perform. During this analysis, we identify the key competitors and examine the advantages and disadvantages of their products. This information allows us to design products that stand out from competitors' offerings and provide unique value to consumers.

Nieto Studio offers novelty research services, during which we conduct basic research in domestic and international patent databases. This step is especially important when dealing with a new invention, as it helps ensure that the planned product is truly novel and does not infringe on existing patents or trademarks.

From a design perspective, it is also essential to thoroughly examine competitors' products. The studio's goal is to create designs that are unique and make the product stand out from the others. Uniqueness is not only the key to the product's success but also plays an important role in brand building.

During the product design process, we pay special attention to user experience and ergonomic considerations. Products must not only look good, but they also need to be comfortable and easy to use. To enhance the user experience, we take into account the needs and preferences of the target audience, as well as the latest technological trends and developments during the design phase.

The principles of innovation and sustainability are also fundamental in the studio's work. In product and industrial design, we strive to find solutions that are environmentally friendly and sustainable. This is reflected not only in the selection of materials used but also in the design of manufacturing processes. Sustainability issues are important not just for environmental consciousness, but also to create a product that is capable of long-term use.

Product design and industrial design are centered around continuous development and innovation. Nieto Studio is always up-to-date with the latest trends and technologies, ensuring that our clients receive the most modern solutions. During the design process, we also take ergonomic aspects into consideration, ensuring that the products are not only aesthetically pleasing but also comfortable and easy to use. Through innovation, sustainability, and excellent design, we create products that truly represent value.